The board members of Tourism Ireland took the opportunity to meet with a group of tourism industry representatives from Galway before their June board meeting, which was held in the Connemara Coast Hotel in Furbo.
Hugh Friel, Chairman of Tourism Ireland, said that the meeting in Galway afforded him and the other members of the Tourism Ireland board a valuable opportunity to meet with people working in tourism in the West. “We are delighted to hold our board meeting in Galway and to have this opportunity to meet representatives from the industry here. The global recession is biting hard on Irish tourism and we are very much aware that 2009 is an extremely challenging year for everyone working in the industry. Our commitment in Tourism Ireland is to market through the challenges working closely with our industry partners, to fight for every piece of business that is out there to be won and to convert interest in Ireland into actual travel and solid bookings.”
In 2009 Tourism Ireland is maintaining its focus on front-line marketing overseas, to drive home the fantastic range of value for money offers available. Hugh Friel continued: “Tourism Ireland is undertaking the most integrated and concerted marketing effort ever for the island of Ireland in our overseas markets. We are actively responding to the current difficult trading conditions by communicating strongly to the consumer that the island of Ireland is a great place to visit, is easily accessible and offers the consumer tremendous value for money.”
The board meeting was also attended by Niall Gibbons, Tourism Ireland’s newly appointed Chief Executive.
Charlie Sinnott, owner of the Connemara Coast Hotel (left) welcomes Fiona Monaghan, General Manager Fáilte Ireland West; Hugh Friel, Tourism Ireland Chairman; and Niall Gibbons, Tourism Ireland Chief Executive, before the Tourism Ireland board meeting in June which took place in the hotel.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Estimated figures for 2008 indicate that 8.68 million overseas visitors came to the island of Ireland, delivering revenue of €4.2 billion.
• Tourism Ireland’s international website is www.discoverireland.com – there are 41 different websites, providing information in 19 different languages covering every continent; in 2008 discoverireland.com attracted a record 10.3 million unique visitors, a +54% increase in visits on 2007.