The board members of Tourism Ireland took the opportunity while they were in Belfast to meet with representatives of the tourism industry in the city, to discuss its 2010 marketing strategy and plans to restore overseas tourism to growth next year.
Speaking before the meeting, Hugh Friel, Chairman of Tourism Ireland, said: “We are delighted to be visiting Belfast again for our final board meeting of this year. 2009 has been one of the most difficult years in global tourism and for us, 2010 is about action to stem the decline and begin the return to growth for tourism from overseas.
“Tourism Ireland, in partnership with the tourism industry, will focus on getting short-terms wins. Value will be a key message for the hugely competitive markets in which we operate and we will emphasise the good value that Northern Ireland offers as a sterling economy. We’ll be highlighting the uniqueness of a holiday in Northern Ireland – the diversity of our culture and heritage and the friendliness of our people – to secure ‘stand out’ and differentiate ourselves in a very crowded marketplace.”
Hugh Friel continued: “2010 will be all about ‘closing the sale’. We’ll be making it easier for the Northern Ireland tourism industry to join us in promoting overseas. And we’ll be bringing more industry partners to the markets, to help us create an ongoing ‘buzz’ about Belfast and the rest of Northern Ireland.”
Pictured before Tourism Ireland’s Board Meeting in Belfast are David Sterling, Permanent Secretary, DETI; Lord Mayor of Belfast, Councillor Naomi Long; Hugh Friel, Chairman of Tourism Ireland and Niall Gibbons, Chief Executive of Tourism Ireland.
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