Top US Group Travel Producers visit Limerick and Shannon Region

30 Mar 2009

Tourism Ireland welcomed a large group of leading US travel agents to Limerick and the Shannon Region at the weekend.  Their visit was organised by Tourism Ireland, in conjunction with Fáilte Ireland and Shannon Development.

These travel agents are key influencers, involved in the important group travel business from the US to Ireland.  They attended a half-day workshop in the Castletroy Park Hotel in Limerick, where they had the opportunity to meet and do business with local tourism providers.  They also enjoyed a walking tour of Limerick city and a guided tour of the Foynes Flying Boat Museum, as well as an evening of Irish hospitality at Bunratty medieval banquet.

Joe Byrne, Tourism Ireland North America, said: “We are delighted to welcome this influential group of travel agents to the Shannon Region.  In a difficult year for outbound travel from the US, this is an excellent opportunity to showcase the tourism product in the Shannon Region and highlight the ease of access from the US. 

“Right now in the US market, Tourism Ireland is pulling out all the stops to win business for this year and to keep this region top of mind with the American consumer.  Our “Ireland’s Wonderful West Awaits You” campaign is in full swing - in newspapers, on radio, online and in direct marketing, highlighting how easy and affordable it is to get to Shannon and the West of Ireland.”

US group travel producers pictured in Foynes Flying Boat Museum with Tom Heneghan, Tourism Ireland (right).


For further press information contact:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493   Mobile: 087 685 9027



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