Top International Journalists Visit Mayo – part of International Publicity Programme for Volvo Ocean Race

04 Jun 2009

A group of leading international journalists was in Mayo this week.  The influential group – which includes journalists and photographers from Spain, Denmark, Belgium and Hong Kong – is en route to Galway to experience the departure of the Volvo Ocean Race this weekend.  Before visiting Galway to say farewell to the boats, they stopped off for a couple of days in Co Mayo. 

During their time here, the journalists visited the Céide Fields and the National Museum of Country Life near Turlough village.  They also enjoyed the scenic Erris Head Looped Walk and stopped for lunch at Cronin’s Sheebeen outside Westport. 

Organised by Tourism Ireland, in conjunction with Fáilte Ireland, the visit of these journalists will help to generate tremendous publicity in a number of important markets - for Co Mayo, the Volvo Ocean Race and for the West of Ireland.  Tourism Ireland has had a strong promotional presence in key stopover ports around the world during the Volvo Ocean Race, since it began last October. 

Simon Gregory, Tourism Ireland’s Director of Markets, said: “Tourism Ireland has an extensive marketing programme in full swing to capitalise on the tourism business potential emanating from the Galway stopover of the Volvo Ocean Race.  The visit of these journalists presents a wonderful opportunity for us to reach a large audience of potential holidaymakers in a number of key markets; it is an ideal opportunity for Tourism Ireland to showcase Mayo, the Volvo Ocean Race and water sports in Ireland, and more generally the many attractions that the island of Ireland has to offer as a holiday destination.” 


International journalists enjoying the sunshine today in Westport, with Croagh Patrick and Clew Bay in the background, are (l-r) Lone Arnesen, Denmark; Stanley King, Hong Kong; Elisabeth Norell Pejner, Spain; Rafael Calvette Alvarez de Estrada, Spain; Jakobien Huisman, Belgium; and Christina Walsh, Fáilte Ireland.

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027
e: sgrace@tourismireland.com

 

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