As the excitement builds in the run-up to the arrival of the Volvo Ocean Race, a high profile group of American journalists arrived in Galway at the weekend. The influential group – which includes award-winning travel writers and radio presenters – was here to get a “sneak preview” of Galway and the Volvo Ocean Race.
Organised by Tourism Ireland, in conjunction with Fáilte Ireland and Let’s Do It Galway, the visit of these journalists will help to generate tremendous publicity across the US - for the Volvo Ocean Race and for Galway and the West of Ireland. And this publicity has already started – as two radio presenters in the group did a live one-hour broadcast from Galway. Their show was heard by a huge audience of about two million listeners in New York; it covered different aspects of the Volvo Ocean Race, as well as lots of ideas for holidays in Galway and the West of Ireland. Tourism Ireland has had a strong promotional presence in key stopover ports around the world during the Race, since it began last October.
Joe Byrne, Tourism Ireland North America, said: “Tourism Ireland has an extensive marketing programme in full swing to capitalise on the tourism business potential emanating from the Galway stopover of the Volvo Ocean Race. We will have a particularly strong presence in Boston – the final stopover port before.
“The visit of these journalists presents a wonderful opportunity for us to reach a huge audience of potential holidaymakers across the US; it is an ideal opportunity for Tourism Ireland to showcase Galway, water sports in Ireland, and more generally the many attractions that the island of Ireland has to offer as a holiday destination.”
During their time in Galway, the journalists got a chance to see the location of the Race Village and to meet with officials from Volvo Ocean Race. They enjoyed a walking tour of the city, took a scenic drive through Connemara and visited the wonderful Brigits Garden at Roscahill. Media visits such as these are hugely important to help spread the good news about the West, and the island of Ireland in general, to potential holidaymakers in the US.
US journalists in Galway with Bernard McMullen, Tourism Ireland (third from right) and Ellen Redmond, Fáilte Ireland (right).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027