A thirty-minute programme, entitled Destination Golf: Ireland’s Wonderful West, will air in the US on the Golf Channel this September. It will feature a number of golf courses along the West coast of Ireland, from Donegal to Kerry, and will include Connemara Golf Links at Ballyconneely.
As well as showcasing the spectacular scenery of Connemara Golf Links the programme will feature traditional Irish music and dance. The programme will air eight times in total over the coming months. Approximately 13.5 million Americans tune in to the Golf Channel each month.
Joe Byrne, Tourism Ireland’s Executive Vice President United States & Canada, said: “The programme on the Golf Channel is an excellent opportunity for Tourism Ireland to showcase the wonderful golf product on offer in the West of Ireland and to encourage more Americans to consider a golfing vacation here.
“This year, it is more competitive than ever before in the US market and, naturally enough, value and price are absolutely critical for the consumer. Tourism Ireland is placing significant emphasis on all value for money offers including great golf deals, to drive home to US consumers our message about the superb range of offers available in Galway and around the island of Ireland.”
The TV show is just one element of Tourism Ireland’s promotion with the Golf Channel this autumn; other elements include online advertising and direct marketing activity. The island of Ireland is the featured destination on the home page of the Golf Channel website for the month of September and will also receive prominent placement throughout the site. The website receives approximately 1.4 million unique visitors each month.
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027