Targeting Tourists from ‘Down Under’

30 Nov 2009

Pictured at the recent Know Your Australian & New Zealand Markets seminar are Bruce Copeland, Countrywide Hotels (left) with Orla Saul, Tourism Ireland Australia and Darragh Walshe, Tourism Ireland New Zealand.

The seminar was organised by Tourism Ireland and Fáilte Ireland, for tourism enterprises interested in growing business from Australia and New Zealand.  Attendees – who included hoteliers, bed and breakfast operators, car hire companies and visitor attractions – heard a series of presentations by Tourism Ireland.  These presentations included up-to-date research on Australia and New Zealand, information about promotional platforms and opportunities for 2010, as well as practical advice and tips about how to promote effectively and ultimately to grow business from these markets.

Commenting on the importance of the Australia and New Zealand markets, Orla Saul, Tourism Ireland, said: “The island of Ireland welcomed 176,000 visitors from Australia and New Zealand in 2008.  Due to their geographical distance from Ireland, visitors from these markets stay longer than the average visitor to maximise holiday time; they are also more likely to travel extensively around the regions to see as much as possible in a single trip.

“The event today provides our tourism industry partners with a greater understanding of the Australia and New Zealand markets and helps them as they plan for 2010 and evaluate the various opportunities and platforms for growing business from those markets.  Next year, Tourism Ireland will work more closely with our tourism industry partners than ever before, to help ‘close the sale’ with potential holidaymakers,” Orla Saul added.


Further information:
Sinéad Grace, Tourism Ireland

t: 01 476 3493/ 087 685 9027      e: 


Who's Who

Search for Tourism Ireland Contacts