Targeting Indian Tourists for the Shannon Region

05 Nov 2009

Journalists representing a number of leading newspapers and business and lifestyle magazines from India visited the Shannon Region this week.  Carefully selected and invited here by Tourism Ireland in Mumbai, their fact-finding itinerary was designed in consultation with Fáilte Ireland and Shannon Development.

Jim Paul, Tourism Ireland’s Head of New & Developing Markets, said: “We are delighted to welcome this group of journalists to Ireland and the Shannon Region.  This is an invaluable opportunity to raise the profile of this part of Ireland as a premier destination among potential holidaymakers in India.  The visit of these influential journalists will result in extensive and positive publicity for the Shannon Region across a range of different publications.

“The Indian market offers exciting possibilities for tourism to the island of Ireland in the medium- to long-term.  The United Nations World Tourism Organisation (UNWTO) has forecast that the Asia-Pacific region will be one of the fastest-growing regions for outbound travel in the next ten years.  Growth in travel from long-haul markets such as India will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.”

                                                                                                                                                Journalists representing a number of leading newspapers and business and lifestyle magazines from India are pictured outside the Dunraven Arms Hotel in Adare.  The journalists were in the Shannon Region on a fact-finding visit this week. 

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland  
Tel: 01-476 3493/ 087-685 9027  Email:  sgrace@tourismireland.com

 

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