Targeting Indian Tourists for Kilkenny

06 Apr 2009

A group of top Indian tour operators visited Kilkenny recently.  Invited here by Tourism Ireland in India, to come and sample the delights of the South East, they had been attending the ‘Best of Britain and Ireland’ show in London. 

Jim Paul, Tourism Ireland’s Head of New & Developing Markets, said: “Visits such as these are extremely important to help build awareness of Kilkenny and the South East among potential holidaymakers in India.  The tour operators get to experience for themselves at first hand our wonderful culture and heritage, magnificent scenery and the friendliness of the people.  This visit helps them to know exactly what Kilkenny has to offer potential Indian holidaymakers and to sell more effectively when they return home.”

“The Indian market offers exciting possibilities for tourism to the island of Ireland in the medium to long term.  The UNWTO (World Tourism Organisation) has forecast that the Asia-Pacific region will be one of the fastest growing regions for outbound travel.” 

Tourism Ireland research has shown that the key reasons why visitors from New & Developing markets such as India wish to visit the island of Ireland are the friendliness of the people, the beauty of the scenery and the cultural and heritage experiences on offer here.

The group enjoyed a guided tour of Kilkenny Castle, as well as a stop at the historic Kytelers Inn in the city and some free time to enjoy some other local attractions, including St Canice’s Cathedral and Rothe House.  Their visit was organised by Tourism Ireland, in conjunction with Fáilte Ireland.


Further information:
Sinéad Grace, Tourism Ireland tel:  01 476 3493/ 087 685 9027




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