Targeting Business Travellers for Dublin

29 Nov 2009

Tourism Ireland is stepping up its efforts to attract conference and business travellers ahead of the opening of the Convention Centre Dublin and the Aviva Stadium at Lansdowne Road next year.  Working closely with Dublin Convention Bureau, Tourism Ireland invited a group of leading business journalists from Mainland Europe on a fact-finding visit to Dublin this weekend, to experience at first-hand and write about the superb existing facilities on offer here, as well as the exciting new developments coming on stream next year.

Tourism Ireland has launched a new strategy for 2010 under the banner Ireland Means Business.  The organisation’s new approach will highlight the good value rates available for meetings and conferences.  It will emphasise how easy it is to get here from Mainland Europe and the world-class conference and meetings facilities available.  Tourism Ireland will also showcase the great experiences business tourism delegates can enjoy here on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage.

Monica Nerney, Tourism Ireland’s Manager Northern Europe, said: “More than 14 million business people from Mainland Europe attend conferences and seminars each year, worth over €15 billion.  The island of Ireland is already well known among Europeans for short breaks and holidays.  We intend to build on this awareness now, to promote Dublin and the island of Ireland as a leading destination for business events, conferences and corporate meetings. 

“Ease of access, infrastructure and value are some of the most important influencing factors for business travellers when choosing a destination.  With the advent of the Convention Centre Dublin, Ireland is adding significantly to its world-class facilities as a major conference venue, making it an even more viable and attractive destination than ever before.  We believe we can tap into the ‘pent-up’ demand in Europe, as associations and business travellers seek new destinations.”

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland  
Tel: 01-476 3493/ 087-685 9027  Email:  sgrace@tourismireland.com

 

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