Serving up a slice of Clare in Sweden

26 Jun 2009

Birgitta Curtin from the Burren Smokehouse in Lisdoonvarna offers Ireland’s Ambassador to Sweden HE Barrie Robinson and Green Dragon skipper Ian Walker a “taste of Ireland” at a Tourism Ireland promotion during the stopover of the Volvo Ocean Race in Stockholm this week.  Also pictured is Maurice Keller, Arlington Hotel Waterford.

Tourism Ireland had a stand in the Race Village, promoting the island of Ireland as a fantastic destination to thousands of potential Swedish holidaymakers, during the stopover of the Volvo Ocean Race in Stockholm.  Birgitta Curtin and other members of Good Food Ireland were invited to showcase the very best of Irish food, demonstrations and tastings. 

Steven Roberts, Tourism Ireland’s Manager for the Nordic Region, said: “This prestigious sporting event is a great platform to put the island of Ireland in the spotlight here in Sweden, showcasing all we have to offer as a high quality holiday destination.  Our stand in the Race Village ensured that the famous Irish hospitality and sense of ‘craic’ was conveyed to thousands of Swedish visitors during the stopover here in Stockholm.

“Increasingly the island of Ireland is becoming known for its food, with a reputation for high quality, natural products used in both traditional and innovative dishes.  Gastronomy and the extremely high quality of Irish food is just one of the themes being promoted by Tourism Ireland in the Nordic Region this year and we are delighted to have this opportunity to showcase some of our food gems.  We have an extensive promotional programme in place for 2009, highlighting the island of Ireland as a fantastic holiday destination.  It is absolutely essential that we convey the message that there has never been a better time for Swedes to visit the island of Ireland.”

                                                                                                                       Serving up a slice of Clare in Sweden

                                                                                                                                                                                                           
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Further information:
Sinéad Grace, Tourism Ireland,  tel: 01 476 3493/ 087 685 9027                                                                                                 email: sgrace@tourismireland.com

 

 

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