Putting Dublin on the Map in India

13 May 2009

Major Indian tour operator Cox & Kings has included Dublin in one of its most popular European itineraries for the first time ever.  The programme is called European Splendour and includes a three-night stay in Dublin.  This weekend marked the start of their tour series for 2009, when the first Cox & Kings group of Indian tourists arrived in Ireland.

Taking in the sights of Wicklow and Dublin - including Powerscourt House and Gardens in Enniskerry and some retail therapy at Avoca Handweavers, as well as a panoramic tour of Dublin, a tour of the Guinness Storehouse and a stop at Trinity College to view the Book of Kells - the group consisted of almost 50 Indian tourists.  Their visit was organised in conjunction with Cox & Kings’ tour operating partner in Ireland, Abbey Tours.

Tourism Ireland has already undertaken considerable groundwork in India and has established an office in Mumbai.  Michael McCormick, Tourism Ireland’s Manager Asia, said: “We are delighted to welcome this group from India.  There is increasing awareness of the island of Ireland as a holiday destination in India and our marketing campaigns are generating keen interest in Ireland.  We work closely with influential tour operators such as Cox & Kings on an ongoing basis.

“Tourism Ireland believes that the Asian outbound travel market, including India in particular, is set for significant growth in the coming years.  According to the United Nations World Tourism Organisation (UNWTO) the Asia-Pacific region will be one of the fastest-growing outbound regions, expanding by +6.5% on average over the next 15 years. 

Miriam Roche, Sales & Marketing Manager for Abbey Tours, said: “We are delighted to welcome the first Cox & Kings group from India to Ireland.  We regard this as major break-through in developing tourism to the island of Ireland from India and the association with such a leading company as Cox & Kings is a great plus”.

Pictured yesterday at Trinity College is the first tour group from Indian tour operator Cox & Kings with Aisling McDermott, Tourism Ireland (right).


Further information:
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027



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