A group of leading journalists flew into Knock Airport from Liverpool earlier this week, to discover and experience at first-hand some of the best of what this part of Ireland has to offer potential British holidaymakers. Their trip was organised by Tourism Ireland, in conjunction with Ryanair and Fáilte Ireland.
Encouraging visitors to spend time in the various regions of Ireland is a key priority for Tourism Ireland. In GB, Tourism Ireland focuses on a region-to-region approach – to capitalise on the excellent access links between specific areas of Britain and the regions in Ireland, such as the Ryanair flight from Liverpool to Knock.
The first stop on the journalists’ visit here was Foxford Woollen Mills. They also enjoyed an Irish bread-making demonstration with Breeta and Ann Geary at the Pontoon Bridge Hotel.
Lawrence Bate, Tourism Ireland’s Head of Great Britain, said: “Media visits such as these are extremely important to help build awareness of Mayo, and Ireland in general, among potential holidaymakers in Britain. The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers.
“In a difficult year for outbound tourism, the visit of these influential journalists is an excellent opportunity to showcase our wonderful hospitality and the many things to see and do in this part of Ireland. The GB market is the largest market for tourism to Ireland and we in Tourism Ireland are pulling out all the stops to win business and to keep Ireland and Mayo ‘top of mind’ with the British consumer.”
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027