Oui Love Clare - A boost for Clare Tourism as Leading French Journalists Pay a Visit

18 May 2009

A prestigious group of French journalists visited Co Clare over the weekend.  Invited here by Tourism Ireland in France, the group (Groupement des Grands Regionaux - GGR) comprises editors from all the major regional newspapers in France.  Their visit was organised by Tourism Ireland in conjunction with Shannon Development.

While they were here, the journalists held informal meetings with their media counterparts from Clare and Limerick.  They were welcomed to the Shannon Region by Mayor of Clare, Cllr Madeleine Taylor-Quinn and John King, Shannon Development.  The journalists also took some time out - to enjoy a tour of Bunratty Castle and Folk Park as well as a visit to the Cliffs of Moher.

Billy Condon, Tourism Ireland France, said: “We are delighted to have secured the visit of this important group, which includes some of the most influential writers in France; it provides us with an invaluable opportunity to showcase Clare and the Shannon Region as a premier holiday destination.

“France is an important source of visitors and tourism revenue for Ireland.  Right now in France, Tourism Ireland is pulling out all the stops to win business for this year and to keep the Shannon region and the island of Ireland top of mind with the French consumer.  Our promotional activity is in full swing, highlighting that the island of Ireland is a great place to visit, is easily accessible and offers the French consumer tremendous value for money.”

John King, Shannon Development, said: “We are delighted to have worked with Tourism Ireland to ensure a successful visit to our region for these influential editors from top regional publications.  Between them they reach an audience of over 3 million potential holidaymakers from all around France.  This initiative complements the range of tourism marketing activities that Shannon Development is currently undertaking to promote the Shannon Region both nationally and internationally.  We will continue to create opportunities to enhance this region’s reputation as a ‘must visit’ holiday destination.”

                                                                                                                            Editors of major French regional newspapers stopped off at Bunratty Castle; pictured with Anne Zemmour, Tourism Ireland France (standing 7th from left) are Cllr. Madeleine Taylor-Quinn, Mayor of Clare and John King, Shannon Development.

Further information:
Sinéad Grace, Tourism Ireland tel:  01 476 3493/ 087 685 9027
email: sgrace@tourismireland.com





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