Targeting the growing interest in visiting gardens, designer John Cushnie was in the US last week, helping Tourism Ireland to promote Northern Ireland’s superb range of gardens at the 2009 Philadelphia Flower Show.
The Philadelphia Flower Show is the largest indoor flower and horticultural show in the US, attracting an attendance of over a quarter of a million people in 2008. This year, Tourism Ireland sponsored a series of lectures during the week-long show, at which John Cushnie spoke. His lecture proved very popular as he provided all the necessary advice and expertise for visitors to the show to create their very own Northern Ireland garden! He also described other aspects of holidaying in Northern Ireland – including the rich culture and heritage, the wonderful cuisine and the world-class golf.
Joe Byrne, Tourism Ireland North America, said: “This is an excellent opportunity to convey our message about the wonderful garden product in Northern Ireland, and around the island of Ireland in general, to a large audience in the US.
“This show is just one element of Tourism Ireland’s 2009 programme to promote Northern Ireland and the island of Ireland in the US market. The US is a key market for tourism and Tourism Ireland has a very strong and comprehensive promotional programme in full swing right now, with a huge tactical focus.”
For further press information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719