NORTHERN IRELAND ‘HITS THE MARK’ AT GOOD FOOD SHOW IN GLASGOW

04 Nov 2009

Food producers and culinary leaders from Northern Ireland flew the flag for local produce recently, on the Tourism Ireland stand at the BBC Good Food Show in Glasgow. 

Tea-makers, bakeries, hotels as well as ferry companies all represented some of the very best of Northern Ireland at the Scottish event, which is now established as the biggest consumer show in Glasgow.  

Northern Ireland is fast becoming known for the quality of its food with a reputation for natural products used in both traditional and innovative dishes.  The British market is very discerning about food and drink and this aspect of a holiday has become increasingly important to visitors.

Lawrence Bate, Head of Tourism Ireland in Great Britain, said: “Food is a vital component of the tourism experience and increasingly Northern Ireland is becoming known for the high quality of its cuisine.  Consumer shows such as ‘Good Food’ in Glasgow ensure that potential holidaymakers get to experience at first-hand the passion of local producers and chefs for sourcing, using and promoting Northern Ireland produce.

“In a difficult year for outbound tourism from GB, this has been an excellent opportunity to showcase the superb food and tourism product on offer in Northern Ireland.  GB is our largest and most important market and we in Tourism Ireland are pulling out all the stops this year, to win business and to keep Northern Ireland ‘top of mind’ with the Scottish consumer.”

                                                                                                                               Bronagh Herron, Flavour of Tyrone and Patrick Finnegan, Fluffy Meringues pictured on the Tourism Ireland stand at the Good Food Show in Glasgow, showcasing some of the delicacies on offer.

ENDS-

Further information:
Elaine Moore / Clair Balmer, Tourism Ireland, tel: 028 7035 9260 / 077 6652 7719

 

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