Minister launches Tourism Initiative

01 Jul 2009

Minister for Arts, Sport and Tourism Martin Cullen TD today launched a new Tourism Ireland initiative in Great Britain, to attract visitors to Ireland’s East Coast.  The promotion, which highlights great value deals for holidays on Ireland’s East Coast, will reach over one million newspaper readers around Great Britain this weekend (4th and 5th July).

Approximately 1.2 million copies of a four-page promotional tourism supplement will be distributed in national GB newspapers, including The Guardian and The Observer, highlighting the tremendous value for money available for holidays on Ireland’s East Coast this summer.  The supplement promotes 30 great value deals including a special offer for the Ramada Viking Hotel in Waterford and highlighting places to visit like Dunmore East.

Launching the initiative, Tourism Minister Martin Cullen TD, said: “This year, it is more competitive than ever before in the Great Britain market and value and price are absolutely critical for the consumer.  I welcome this new initiative with Tourism Ireland, placing significant emphasis on value for money offers, to drive home to GB consumers our message about the superb range of offers available in the South East and around the island of Ireland.”

Pictured is Minister for Arts, Sport and Tourism Martin Cullen TD launching a tourism initiative for GB promoting Ireland’s East Coast with newly appointed Chief Executive of Tourism Ireland, Niall Gibbons.



Further information:
Sinéad Grace, Tourism Ireland
Tel:   01 476 3493   Email:


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