Meath Targets Chinese Tourists

24 Jun 2009

Co Meath played host to a group of leading Chinese journalists last week.  One of the highlights of their fact-finding visit, organised by Tourism Ireland in China in conjunction with Fáilte Ireland, was a visit to Causey Farm near Kells where they got the chance to “be Irish for a day” – learning how to make brown bread, how to play the bodhrán and even trying their hand at a few Irish dancing steps.  The journalists – who were all from Beijing - also enjoyed a guided tour of Newgrange.

Michael McCormick, Tourism Ireland’s Manager Asia, said: “Media visits such as these are extremely important to help build awareness of Co Meath, and the island of Ireland in general, among potential holidaymakers in China.  The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers.

“Tourism Ireland believes that the Asian outbound travel market, including China, is set for significant growth in the coming years.  According to the United Nations World Tourism Organisation (UNWTO) the Asia-Pacific region will be one of the fastest-growing outbound regions, expanding by +6.5% on average over the next 15 years.” 

                                                                                                                                                    Beijing journalists learn to play the bodhrán at Causey Farm in Co Meath.  Pictured are Wang Jian Mei, Zou Zhi Wei, Yu Ying, Zhang Chen, Wang Yue Chun, Yin Wen Sheng and Helen Hao, Tourism Ireland China (right).


Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027




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