A group of leading journalists flew into Knock Airport from Manchester for the weekend, to discover and experience at first-hand some of the best of what this part of Ireland has to offer potential British holidaymakers. Their trip was organised by Tourism Ireland, in conjunction with BMIbaby, Knock Airport and Fáilte Ireland.
Encouraging visitors to spend time in the various regions of Ireland is a key priority for Tourism Ireland. In GB, Tourism Ireland focuses on a region-to-region approach – to capitalise on the excellent access links between specific areas of Britain and the regions in Ireland, such as the BMIbaby service from Manchester to Knock.
Lawrence Bate, Tourism Ireland’s Head of Great Britain, said: “There is no substitute for being able to come here and experience what Mayo and the island of Ireland has to offer at first-hand. The group was hugely impressed by the spectacular landscape here, the variety of outdoor activities on offer, and of course, by the friendliness of the people they met. Media visits such as these are extremely important to help raise the profile of Mayo, and the island of Ireland in general, among potential holidaymakers in Britain. The publicity value of the articles these journalists will write is fantastic – they will be read by thousands of potential holidaymakers.
“In a difficult year for outbound tourism, the visit of these influential journalists is an excellent opportunity to showcase our wonderful hospitality and the many things to see and do in this part of Ireland. The GB market is the largest market for tourism to Ireland and we in Tourism Ireland are pulling out all the stops to win business and to keep Ireland and Mayo ‘top of mind’ with the British consumer. Our autumn promotional campaign is in full swing right now, highlighting that the island of Ireland is a great place to visit, is easily accessible from GB and offers tremendous value for money.”
Stewart Price, Fisheries Manager at Mount Falcon Estate (centre) teaches the art of fly fishing to a group of GB journalists
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027