Journalists from top British newspapers and online publications spent time in Cork city and county last weekend, as guests of Tourism Ireland and Fáilte Ireland.
The fact-finding visit of these travel writers marks the start of Tourism Ireland’s programme of promotional activity overseas, to capitalise on Cork’s recent designation by Lonely Planet as one of the “top ten places in the world to visit in 2010”.
The visiting group comprised journalists from national titles like The Sunday Times and the Daily Express, leading websites including Guardianonline as well as popular regional GB newspapers. One of the highlights of their itinerary, designed in consultation with Fáilte Ireland here was an exciting moonlight kayaking tour of Cork city, with Atlantic Sea Kayaking.
Lawrence Bate, Head of Tourism Ireland in Great Britain, said: “We are delighted to have the opportunity to highlight Cork to this important group of journalists - particularly so soon after the city has been tipped by Lonely Planet as one of the top cities in the world to visit next year. Cork has a superb tourism product and Tourism Ireland will take every opportunity to maximise exposure for the city and capitalise on this prestigious accolade.
“Fact-finding visits like this ensure that influential journalists get to experience Cork and the variety and quality of the tourism product on offer here at first-hand. The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers around Britain. GB is our largest and most important market and we in Tourism Ireland are pulling out all the stops this year, to win business and to keep the island of Ireland and Cork ‘top of mind’ with the GB consumer.”
Two intrepid GB travel writers pass underneath the Éamon de Valera Bridge in Cork during a fact-finding trip last weekend.
Sinéad Grace, Tourism Ireland
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