Journalists from top newspapers, websites and food magazines from around Great Britain spent time in Cork last weekend, to experience the superb culinary and food offering available in this part of Ireland.
Carefully selected and invited here by Tourism Ireland in London, their itinerary was designed by Fáilte Ireland and included the Farmgate Café and the English Market in Cork city. One of the highlights of the journalists’ fact-finding visit was the Mad Hatters Taste of Kinsale, part of this year’s Kinsale Gourmet Festival.
Lawrence Bate, Head of Tourism Ireland in Great Britain, said: “Food is a vital component of the tourism experience and increasingly the island of Ireland is becoming known for the high quality of its cuisine. Fact-finding visits such as this ensure that influential journalists get to experience at first-hand the passion of local chefs for sourcing, using and promoting Irish produce. The publicity value of the articles the journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers around Britain.
“In a difficult year for outbound tourism from GB, this is an excellent opportunity to showcase the superb food and tourism product on offer in Co Cork. GB is our largest and most important market and we in Tourism Ireland are pulling out all the stops this year, to win business and to keep the island of Ireland and Co Cork ‘top of mind’ with the GB consumer.”
Enjoying the Mad Hatters Taste of Kinsale are leading GB journalists with Aoife Finnegan, Tourism Ireland GB (right).
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027