Kilkennyman Stars in Online Promotional Film

22 Jul 2009

Kilkennyman Mick Greene is doing his bit for tourism this year by presenting a short film on the ‘hidden gems’ of Kilkenny city and county on Tourism Ireland’s website.  It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.

Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’.  Kilkennyman Mick Greene was selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of his favourite places in his home county. 

In the film, Mick takes the viewer on a journey around Kilkenny city and county – highlighting its wonderful heritage and culture and its beautiful scenery.  He begins in Kilkenny Castle with its impressive Great Hall.  Then, it is on to Thomastown where he enjoys a coffee in the Blackberry Café and meets local man Patsy with his tamed fox Gráinne.  He shows the viewer around Kilkenny by night, through the medieval streets and into a pub to enjoy some traditional Irish music.  He finishes his journey in Kells, where he and his family enjoy a picnic in the grounds of Kells Priory.

"Visitors repeatedly tell us that what distinguishes the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Laughlin Rigby, eMarketing Manager, Tourism Ireland.  “This online movie, presented by Mick, provides an added dimension of information on the many attractions on offer in Co Kilkenny, in a novel and entertaining way”. 

"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat.  These movies complement our new global advertising campaign 'Go Where Ireland Takes You'.  The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Rigby added.

The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo.  The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August.  To see the films, visit

                                                                                                                       Mick Greene in the Great Hall in Kilkenny Castle


Further information:
Sinéad Grace, Tourism Ireland  tel: 01 476 3493/ 087 685 9027



Who's Who

Search for Tourism Ireland Contacts