Leading Dutch tour operator OAD Reizen brought a group of travel agents from around the Netherlands on a fact-finding trip to Kilkenny and the south-east last week. Arrangements for their visit were coordinated by Tourism Ireland in Amsterdam in conjunction with Fáilte Ireland.
OAD Reizen is one of the top tour operators in the Netherlands, selling holidays to destinations all over the world. Each year, the company organises a fact-finding visit to one of their featured destinations and this year they chose Ireland. During their time here, the influential travel agents visited Kilkenny Castle and also enjoyed a walking tour of the city with local guide Pat Tynan.
John Walsh, Tourism Ireland’s Manager in the Netherlands, said: “We are delighted that OAD Reizen has chosen Ireland and the south-east as the venue for their 2009 fact-finding familiarisation visit. The group is made up of important decision-makers who can help influence potential holidaymakers’ choice of destination. They are here to experience at first-hand the superb holiday product on offer in Kilkenny, which will help them to sell more effectively when they return home, thereby enticing more Dutch visitors to come and holiday here.
“The Netherlands is an important market for tourism and last year we welcomed 163,000 Dutch visitors to the island of Ireland. We have a strong promotional programme in place in the Netherlands for the remainder of 2009 and into 2010, highlighting the island of Ireland as a fantastic holiday destination. It is absolutely essential that we convey the message that there has never been a better time for Dutch people to visit the island of Ireland.”
Dutch travel agents pictured recently at Kilkenny Castle, as part of their familiarisation visit to Ireland.
Sinéad Grace, Tourism Ireland
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