Kerry Friends Star in Online Promotional Film

27 Jul 2009

Kerry friends Joe McGill and Des O’Sullivan are doing their bit for tourism this year by presenting a short film on the ‘hidden gems’ of Co Kerry on Tourism Ireland’s website.  It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.

Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’.  Joe and Des were selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of their favourite places in their home county. 

In the film, Des and Joe take the viewer on a journey around South Kerry – highlighting its magnificent scenery and coastline.  They travel by canoe to visit the ancient monastic settlement on Church Island, located in the middle of Lough Currane.  They stop off at one of their favourite restaurants, The Smugglers Inn in Waterville, where they sample some of the delicious local seafood and shellfish for which the restaurant is renowned.  Then, it is on to Ballinskelligs and the beach where, according to legend, Oisín set out on his journey for Tír na nÓg.  They finish their journey at the highest point of Valentia Island taking in the wonderful views and spectacular sunset.

"Visitors repeatedly tell us that what distinguishes the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Laughlin Rigby, eMarketing Manager, Tourism Ireland.  “This online movie, presented by Joe and Des, provides an added dimension of information on the many attractions on offer in South Kerry, in a novel and entertaining way.” 

"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat.  These movies complement our new global advertising campaign 'Go Where Ireland Takes You'.  The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Rigby added.

The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo.  The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August.  To see the films, visit

                                                                                                                                                     Joe and Des enjoy the spectacular scenery of Valentia Island


Further information:
Sinéad Grace, Tourism Ireland  tel: 01 476 3493/ 087 685 9027                                                                                                       email:



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