A new Tourism Ireland initiative, to attract GB visitors to Dublin, reached 3.6 million newspaper readers around Great Britain at the weekend (12th and 13th September).
The eight-page promotional tourism supplement was distributed in national GB newspapers, including the Daily Telegraph, the Guardian, The Times, Sunday Herald (Scotland) and the Daily Mail – which have a combined circulation of 3.6 million readers. The supplement highlighted the tremendous value for money available for holidays and short breaks in Dublin this autumn and featured 40 great value deals.
Niall Gibbons, Chief Executive of Tourism Ireland, said: “This year, it is more competitive than ever before in the Great Britain market and, naturally enough, value and price are absolutely critical for the consumer. As well as continuing to highlight the many reasons why Dublin is such a great place to visit and the ease of getting here from GB, Tourism Ireland is placing significant emphasis on value for money offers - to drive home to GB consumers our message about the superb range of offers available in Dublin and throughout the island of Ireland.”
This promotional supplement is part of Tourism Ireland’s extensive €18 million marketing campaign, aimed at attracting overseas tourists to come and visit Dublin and the island of Ireland this autumn. The campaign, which is being rolled out right now in Great Britain, North America, Mainland Europe and New & Developing markets, is focusing particularly on promoting the incredible value for money offers provided by the tourism industry. According to Tourism Ireland, the September-December period traditionally yields as much as 30% of overall tourism business.
Click here to view a copy of the Dublin supplement on pdf
Sinéad Grace, Tourism Ireland
Tel: 01-476 3493/ 087-685 9027 Email: firstname.lastname@example.org