A new Tourism Ireland initiative, to attract GB visitors to Cavan and Ireland’s Lakelands Region, will reach over one million newspaper readers around Great Britain next weekend (1st and 2nd August).
Approximately 1.1 million copies of the eight-page promotional tourism supplement will be distributed in national GB newspapers, including The Observer and Sunday Telegraph, highlighting the tremendous value for money available for holidays in Cavan and Ireland’s Lakeland Region this summer. The supplement promotes 40 great value deals including offers for the Cavan Crystal Hotel, Radisson Blu Farnham Estate, Breffni Arms Hotel in Arvagh, Park Hotel Virginia, Slieve Russell in Ballyconnell and even a hovercraft racing break at Prospect Bay in Ballyconnell.
Niall Gibbons, Chief Executive of Tourism Ireland, said: “This year, it is more competitive than ever before in the Great Britain market and, naturally enough, value and price are absolutely critical for the consumer. Tourism Ireland is placing significant emphasis on value for money offers, to drive home to GB consumers our message about the superb range of offers available in Cavan and around the island of Ireland.”
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027