Leading travel and racing bike journalists from Britain, Belgium and Italy were invited by Tourism Ireland and the Northern Ireland Tourist Board to enjoy the spectacle of the North West 200. This motorbike road racing event, now the largest sporting event on the island of Ireland, brought in record crowds of over 150,0000 to the North Coast area.
In addition to watching the races, the journalists had the opportunity to go on a walking tour of the historic Derry City Walls, visit the Giant’s Causeway and the Old Bushmills Distillery. They stopped at the Mayor’s Parlour in Ballymoney and had a poignant visit to Joey Dunlop’s Memorial Garden.
Aubrey Irwin, Tourism Ireland said: “The North West 200 is an amazing spectacle and one that needs to be experienced at first-hand. These journalists were all impressed by the organisation, scale and professionalism of the event, as well as the magnificent scenery and attractions nearby. Tourism Ireland is pulling out all the stops to win business for this year and to keep Northern Ireland top of mind with overseas consumers. High profile events, such as the North West 200, provide us with an ideal opportunity to put Northern Ireland in the spotlight, showcasing what we have to offer to a wide overseas audience.”
Pictured with North West 200 ‘veteran’ Phillip McCallen are: Lisa Robinson, Causeway Coast and Glens; Suzuki rider Cameron Donald, (Australia); John Eccles, Good Motoring; Sven Rammeloo, Motorrijer Magazine (Belgium); Wouter Woussen, De Standard (Belgium); Marco Nava, Mototurismo (Italy); and Anna Amores Sanches, Mototurismo (Italy).
Elaine Moore/ Clair Balmer, Tourism Ireland
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