Leading American Business Tourism decision-makers visited Wicklow last week. The group, which included top Incentive Buyers and Corporate Meeting and Conference Planners, was carefully selected and invited here by Tourism Ireland in conjunction with Ovation (destination management company). Business Tourism is the most lucrative form of tourism, offering significant economic benefits.
Tourism Ireland is stepping up its efforts to grow Business Tourism from its key markets around the globe in 2010. The organisation’s approach will highlight the good value rates available for meetings and conferences from hotels and other suppliers around the island of Ireland; it will emphasise the world-class conference and meetings facilities available here. Tourism Ireland will also showcase the great experiences Business Tourism delegates can enjoy here on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage – like a cookery demonstration with the best of Irish food at Ballyknocken Cookery School with TV chef Catherine Fulvio.
Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that so many of these key Business Tourism buyers have taken the time to come to Wicklow and see what we have to offer at first-hand. Business Tourism is an extremely important, high yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier Business Tourism destination. The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the Business Tourism market than ever before.”
TV chef Catherine Fulvio welcomes a group of leading American Business Tourism decision-makers to Ballyknocken Cookery School in Co Wicklow.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027