Indian Boost for Tourism

19 Jun 2009

Northern Ireland played host to a group of leading Indian travel agents, earlier this week.  One of the highlights of their fact-finding visit, organised by Tourism Ireland in India in conjunction with the Northern Ireland Tourist Board, was a visit to the North Antrim Coast including a stop at the Old Bushmills Distillery.

Michael McCormick, Tourism Ireland’s Manager Asia, said: “We are delighted to welcome these travel agents to the Causeway Coast.  It is extremely important for influential travel agents such as these to come here and experience for themselves at first hand our scenery, the rich cultural and heritage experiences on offer and, of course, the warm welcome extended to visitors.  This visit helps them to know exactly what Northern Ireland has to offer potential Indian holidaymakers and to sell more effectively when they return home. 

Causeway Coast and Glens Tourism, together with a number of other tourism organisations from around the island of Ireland, has signed up to a new three-year Tourism Ireland initiative, promoting this region in India.  The initiative aims to help members working in the tourism industry understand how best to meet the needs and expectations of Indian visitors and therefore help increase the number of holidaymakers from India to the Causeway Coast in years to come.

Tourism Ireland believes that the Asian outbound travel market, including India, is set for significant growth in the coming years.  According to the United Nations World Tourism Organisation (UNWTO) the Asia-Pacific region will be one of the fastest-growing outbound regions, expanding by +6.5% on average over the next 15 years. 

Pictured following their tour of the Old Bushmills Distillery are (l-r) Sunita Sing, Cox & Kings; Jason Powell, Causeway Coast & Glens; Kapil Berera, Astral Travel; Huzan Fraser, Tourism Ireland India; Ruth Greer, Magherabuoy House Hotel; and Conor Donnelly, Beech Hill Hotel Londonderry.


Further information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260  Mobile: 077 6652 7719




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