Industry partners from across the island of Ireland took part in a tourism trade mission to India recently. The three-city trade mission, which took in Delhi, Bangalore and Mumbai, was hosted by Tourism Ireland in partnership with VisitBritain.
Consisting of B2B workshops with influential Indian tour operators and travel agents, the trade mission provided an excellent platform for participants to showcase their tourism product and to communicate what is unique about the island of Ireland. Over the course of the three-day mission, face-to-face meetings were conducted with approximately 400 key Indian decision-makers, encouraging them to include the island of Ireland in their future holiday programmes.
Commenting on the long-term potential and importance of New & Developing markets such as India, Michael McCormick, Tourism Ireland’s Manager Asia, said: “The majority of overseas tourists to the island of Ireland continue to come from the core markets of GB, Mainland Europe and North America, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by the markets in Asia like India. Britain is a very popular destination for Indians, so it makes sense for Tourism Ireland to co-operate with VisitBritain, to target those Indian visitors travelling to GB and encourage them to visit the island of Ireland as part of their trip.
“Tourism Ireland believes that the Asian outbound travel market is set for significant growth in the coming years. In particular, India offers significant business potential for tourism enterprises around the island of Ireland. According to the United Nations World Tourism Organisation (UNWTO), the Asia-Pacific region will be one of the fastest-growing outbound regions, expanding by +6.5% on average over the next 15 years. Visitors from markets like India stay twice as long as the average holidaymaker, are more likely to travel throughout the island and make a significant economic contribution to numerous tourism sectors.”
Industry representatives joined with Tourism Ireland at a B2B workshop recently in Mumbai
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027