A new tourism initiative, promoting great value deals for holidays in the West of Ireland, reached over one million newspaper readers around Great Britain at the weekend.
Approximately 1.3 million copies of a new eight-page supplement were distributed in national newspapers, including The Guardian, The Daily Telegraph (Saturday edition) and The Herald, highlighting the tremendous value for money available for holidays in the West of Ireland this summer. The supplement promoted 50 great value deals including offers for the g Hotel, Westwood Hotel, Connemara Gateway Hotel and Glenlo Abbey Hotel.
Niall Gibbons, newly appointed Chief Executive of Tourism Ireland, said: “This year, it is more competitive than ever before in the Great Britain market and, naturally enough, value and price are absolutely critical for the consumer. Tourism Ireland is placing significant emphasis on value for money offers, to drive home to GB consumers our message about the superb range of offers available in the West and around the island of Ireland.”
Fiona Monaghan, General Manager Fáilte Ireland West, checks out the supplement promoting great value offers in the West distributed in GB with newly appointed Tourism Ireland Chief Executive, Niall Gibbons.
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Estimated figures for 2008 indicate that 8.8 million overseas visitors came to the island of Ireland, delivering revenue of €4.2 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2008 discoverireland.com attracted a record 10.3 million unique visitors, a +54% increase in visits on 2007.