Leading German journalist Kristine Bilkau was in Sligo over the weekend, researching a number of articles she is planning to write for some of Germany’s top publications, including the Financial Times (Germany) and Capital magazine, which have a combined circulation of 370,000 readers. Her articles will focus very much on the unique health and wellness product on offer here for potential German tourists.
Invited here by Tourism Ireland in Frankfurt, her itinerary was put together by Fáilte Ireland and included The Glasshouse hotel as well as the Voya Seaweed Baths in Strandhill.
Kristina Gauges, Tourism Ireland Germany, said: “Increasingly, the island of Ireland is becoming known for the high quality of its spas and the health and wellness experience on offer here. This type of holiday very much appeals to the German consumer and with the development of so many top-class facilities around Ireland, health and wellness is one of the themes being promoted by Tourism Ireland in Germany.
The visit of this influential journalist is part of Tourism Ireland’s press visit programme, which aims to increase awareness of Sligo and the north-west among key journalists and opinion-formers overseas, and ultimately potential holidaymakers. Commenting on the importance of this type of fact-finding visit, Kristina Gauges said: “Media visits such as these are very important, in terms of helping to spread the good news about Sligo and the high quality of the spa and wellness product available throughout Ireland. The articles this influential journalist will write will be read by hundreds of thousands of potential German holidaymakers.
“Germany is a very important market for tourism and last year we welcomed 470,000 German visitors to the island of Ireland. We have a strong promotional programme in place in Germany for the remainder of 2009 and into 2010, highlighting the island of Ireland as a fantastic holiday destination. It is absolutely essential that we convey the message that there has never been a better time for Germans to visit the island of Ireland.”
Sinéad Grace, Tourism Ireland
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