Galwayman Pádraic Connolly is doing his bit for tourism this year by presenting a short film on the ‘hidden gems’ of Co Galway on Tourism Ireland’s website. It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.
Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’. Galwayman Pádraic Connolly was selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of his favourite places in his home county.
In the film, Pádraic takes the viewer on a journey around Connemara – highlighting the spectacular scenery and beautiful coastline. He begins in Roundstone Harbour where he meets some of the local fishermen. He continues to the beautiful Coral Strand at Carraroe and then it is on to his own birthplace, Rossaveal, and from there to Inis Mór. Throughout the film, he regales the viewer with his many tales and legends – including a story about the local man who disappeared at the Worm Hole on Inis Mór! He finishes his journey on Inis Oírr with its cluster of ancient ruins.
"Visitors repeatedly tell us that what distinguishes the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Laughlin Rigby, eMarketing Manager, Tourism Ireland. “This online movie, presented by Pádraic, provides an added dimension of information on the many attractions on offer in Co Galway, in a novel and entertaining way”.
"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat. These movies complement our new global advertising campaign 'Go Where Ireland Takes You'. The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Rigby added.
The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo. The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August. To see the films, visit www.discoverireland.com/go
Filming Pádraic Connolly at the Worm Hole on Inis Mór, for Tourism Ireland’s online film highlighting the ‘hidden gems’ of Galway
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027