Tourism Ireland brought over 20 leading coach and group operators from Great Britain to Northern Ireland last week for a day of one-to-one workshop meetings with local tourism providers. The workshop was organised jointly by the Northern Ireland Tourist Board and Tourism Ireland.
Following the workshop, the operators took the opportunity to go on familiarisation trips which highlighted the excellent tourism products that Northern Ireland has to offer. The itinerary included visits to attractions such as Glenarm Castle, Bushmills Distillery, the Ulster American Folk Park as well as the chance to experience the Walled City of Derry and the world famous Causeway Coastal Route. It is hoped that the operators will introduce Northern Ireland into their holiday packages or extend the programmes in which Northern Ireland already features.
Commenting on the year, Elaine Murray, Regional Manager for Tourism Ireland in Scotland, said: “Against a background of economic uncertainty, trading conditions in GB are extremely tough this year; it is certainly more competitive and challenging than ever before. However, Great Britain remains a vitally important market for tourism to Northern Ireland, last year delivering 1.2 million visitors. Tourism Ireland is pulling out all the stops to win business for Northern Ireland, highlighting why Northern Ireland is such a fantastic place to visit, as well as the ease of access in getting here and the great value on offer.”
Enjoying the gardens at Glenarm Castle are Linda Duncan, Tourism Ireland; Jessica Evans, Group Travel Today Magazine; Abigail Mackrill, Coach Training Magazine; and Elaine Murray, Tourism Ireland
Clair Balmer/ Elaine Moore, Tourism Ireland
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