French Writers on the Trail of Northern Ireland's 'Hidden Gems'

29 Sep 2009

A group of influential French journalists visited Northern Ireland last week, on a fact-finding visit.  As well as a tour of Belfast including the newly refurbished City Hall, the group explored St George’s Market before departing for the Ulster American Folk Park and the Walled City of Derry.  The trip concluded with a tour of the Causeway Coastal Route taking in the Giant’s Causeway, Bushmills Distillery and the Carrick-a-rede rope bridge.  Their visit was organised by Tourism Ireland, in conjunction with the Northern Ireland Tourist Board.

Billy Condon, Tourism Ireland’s Manager for Southern Europe, said: “We are delighted to welcome this group of French journalists for their first ever visit to Northern Ireland.  They have been really impressed by the range of things to see and do here, the diverse scenery and of course, by the friendliness of the people they have met.  They have also enjoyed some of our great nightlife, in particular the ‘Celtic Music and Song’ at the Playhouse in Londonderry, which all helps to enhance the overall experience of the journalists.

“Fact-finding visits like this are extremely important, to help us get positive exposure for Northern Ireland through both the trade and consumer media in France.  This is an excellent way of promoting the wonderful tourism product on offer here, as the articles these influential journalists write will be read by thousands of potential French holidaymakers.

“France is an important market for tourism and last year we welcomed 36,000 French visitors to Northern Ireland.  We have a strong and comprehensive promotional programme under way in France this autumn, with significant emphasis on value for money, to drive home to French consumers our message about the superb range of offers available in Northern Ireland.”

                                                                                                                 Pictured enjoying the delights on offer at St George’s Market are French journalists Vincent de Monicault and Barbara Divry along with Anne Zemmour, Tourism Ireland France.


-ENDS-

For further press information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260   Mobile: 077 6652 7719

 

 

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