Fermanagh father and son Irvine and Jonathon Phair are doing their bit for tourism this year by presenting a short film on the ‘hidden gems’ of Co Fermanagh on Tourism Ireland’s website. It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.
Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’. Irvine and Jonathon were selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of their favourite places in their home county.
In the film, Irvine and Jonathon take the viewer on a journey around Co Fermanagh, highlighting its magnificent scenery. They begin in the Butter Market in Enniskillen, where they pay a visit to Ann McNulty Pottery and to Frankie McPhilipps Fishing Tackle shop. They then take a boat trip on Lough Erne which is, as Irvine says, “the only way to discover the beauty of Fermanagh”. From the boat, Irvine points out the house where he was born and old Crom Castle where he played as a child. They finish their journey on Devenish Island where they climb the Round Tower and walk around the ruins, admiring the wonderful scenery and enjoying the peace and tranquillity as the day comes to an end.
"Visitors repeatedly tell us that what distinguishes Northern Ireland and the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Brian Twomey, Tourism Ireland’s Head of Marketing Communications. “This online movie, presented by Irvine and Jonathon, provides an added dimension of information on the many attractions on offer in Co Fermanagh, in a novel and entertaining way.”
"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat. These movies complement our new global advertising campaign 'Go Where Ireland Takes You'. The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Twomey added.
The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo. The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August. To see the films, visit www.discoverireland.com/go
Irvine and Jonathon Phair on Devenish Island in Co Fermanagh
Clair Balmer, Tourism Ireland Tel: 028 7035 9260 Mobile: 077 6652 7719