Cork friends Mattie Keane and Mary Leonard are doing their bit for tourism this year by presenting a short film on the ‘hidden gems’ of West Cork on Tourism Ireland’s website. It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.
Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’. Mattie and Mary were selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of their favourite places in their home county.
In the film, Mary and Mattie take the viewer on a journey around West Cork – highlighting its magnificent scenery and coastline and also its wonderful culinary tradition and reputation as a “food paradise”. They begin in their hometown, Bantry, where they visit the Friday market and sample some of Mella’s old-fashioned handmade fudge. Then, it is on down the Beara Peninsula where they stop to meet the makers of Milleens Cheese. They take the boat from Glengarriff to see the beautiful gardens of Garnish Island. Finally, they travel by cable car to Dursey Island where they finish their journey taking in the spectacular scenery while enjoying their picnic, which consists entirely of West Cork produce.
"Visitors repeatedly tell us that what distinguishes the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Laughlin Rigby, eMarketing Manager, Tourism Ireland. “This online movie, presented by Mattie and Mary, provides an added dimension of information on the many attractions on offer in West Cork, in a novel and entertaining way.”
"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat. These movies complement our new global advertising campaign 'Go Where Ireland Takes You'. The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Rigby added.
The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo. The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August. To see the films, visit www.discoverireland.com/go
Mattie and Mary enjoy a picnic in the scenic surroundings of Dursey Island
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027 email: firstname.lastname@example.org