Co Down couple Carol and Bobby Gracey are doing their bit for tourism this year by presenting a short film on the ‘hidden gems’ of Co Down on Tourism Ireland’s website. It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.
Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’. Carol and Bobby were selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of their favourite places in their home county.
In the film, Carol and Bobby take the viewer on a journey around Co Down and the Kingdom of Mourne – showcasing its magnificent scenery and coastline. They begin in the Mournes, highlighting the variety of activities possible here, including ‘bouldering’. They make their way to the Upper Dam of the Silent Valley, ringed by dramatic mountain panoramas. They continue to Newcastle where they meet local man Dermot, gathering seaweed on the beach for his seaweed baths. They finish their journey relaxing on a boat on Carlingford Lough, admiring the spectacular scenery as the day comes to an end.
"Visitors repeatedly tell us that what distinguishes Northern Ireland and the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Brian Twomey, Tourism Ireland’s Head of Marketing Communications. “This online movie, presented by Carol and Bobby, provides an added dimension of information on the many attractions on offer in Co Down and the Mournes, in a novel and entertaining way.”
"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat. These movies complement our new global advertising campaign 'Go Where Ireland Takes You'. The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Twomey added.
The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo. The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August. To see the films, visit www.discoverireland.com/go
Carol and Bobby walking in The Mournes
Clair Balmer, Tourism Ireland Tel: 028 7035 9260 Mobile: 077 6652 7719