Clareman Stars in Online Promotional Film

22 Jul 2009

22nd July 2009:  Clareman Blackie O’Connor is doing his bit for tourism this year by presenting a short film on the ‘hidden gems’ of Co Clare on Tourism Ireland’s website.  It is one of a series of ten short films or ‘webisodes’ which have already been viewed by almost 400,000 potential visitors around the world.

Tourism Ireland recently launched the series of films which feature real local characters from around the island of Ireland introducing their favourite ‘hidden gems’.  Clareman Blackie O’Connor was selected from the 1,000+ people across the island who applied to take part, to tell viewers and potential holidaymakers around the world about some of his favourite places in his home county. 

In the film, Blackie takes the viewer on a journey around Co Clare – highlighting the spectacular scenery and the county’s huge tradition of Irish music.  He begins in Doolin where he visits Gus O’Connor’s pub; there he meets local man Patsy O’Grady who invites him to an evening of Irish music and dance in his home.  He continues to the world-famous Burren and Poulnabrone Dolmen.  Then, it is on to Ennistymon and its Cascades where he brings the viewer into Eugene’s pub with its ‘Father Ted Corner’.  He finishes the film in Lahinch, with its wonderful beach and world-class surfing. 

"Visitors repeatedly tell us that what distinguishes the island of Ireland from other destinations - what sets us apart from our competitors - is our people and our scenery”, said Laughlin Rigby, eMarketing Manager, Tourism Ireland.  “This online movie, presented by Blackie, provides an added dimension of information on the many attractions on offer in Co Clare, in a novel and entertaining way”. 

"Customers are not just searching for the lowest fare any more; they are seeking information and recommendations on the perfect holiday experience - where to go, what to see and do and where to eat.  These movies complement our new global advertising campaign 'Go Where Ireland Takes You'.  The campaign has been designed to capture the spontaneity and fun of holidaying here and to show that some of the most wonderful and memorable experiences you are likely to have here will be stumbled on by chance", Rigby added.

The ten films or ‘webisodes’, which have been translated into five European languages, feature on Tourism Ireland’s suite of 41 websites and are also being promoted in its main overseas markets on Yahoo.  The films will also feature on a new promotional DVD, which will be distributed to potential holidaymakers in the all-important GB market during August.  To see the films, visit

Blackie presents the ‘hidden gems’ of Co Clare


Further information:
Sinéad Grace, Tourism Ireland  tel: 01 476 3493/ 087 685 9027



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