A Chinese TV crew and an acclaimed Chinese travel writer, Ms Chen Dan Yan, spent four days last week visiting some of the top sights and visitor attractions of Northern Ireland. Their fact-finding visit was organised by Tourism Ireland in conjunction with the Northern Ireland Tourist Board.
The TV crew from World Traveller, China’s only media group in the travel industry, filmed around Belfast taking in the Cathedral Quarter and the Titanic Quarter before continuing to the Ulster Folk & Transport Museum at Cultra. The TV crew also captured footage at the Carrick-a-Rede Rope Bridge, the Giant’s Causeway, Dunluce Castle and of the 17th century Derry City Walls and St Columb’s Cathedral.
Travel writer Ms Chen Dan Yan, who also produces documentaries for Shanghai TV, is currently working on a travel guide to the island of Ireland. She spent time visiting the Irish Landmark Trust’s Blackhead Lightkeeper’s House at Whitehead, Carrickfergus and the Glens of Antrim before meeting with Dr Bob Curran at the Mussenden Temple near Castlerock to learn about Celtic mythological stories and ghosts.
Susan Li, Tourism Ireland China, said: “Visits such as this are extremely important, helping us to spread the good news about Northern Ireland here in China. Ms Chen Dan Yan is a well-known travel writer here and her new guide will certainly help raise the profile of Northern Ireland as a premier holiday destination. In addition, the footage shot by the TV crew will be seen by hundreds of thousands of potential holidaymakers throughout China.
“The Chinese market offers exciting possibilities for tourism to Northern Ireland in the medium- to long-term. The World Tourism Organisation (UNWTO) has forecast that the Asia-Pacific region will be one of the fastest-growing regions for outbound travel in the next ten years. Growth in travel from long-haul markets such as China will re-shape the global tourism landscape, with significant implications for tourism to Northern Ireland.”
Chinese travel writer, Ms Chen Dan Yan, met local historian Dr Bob Curran at Mussenden Temple during her recent visit to Northern Ireland.
For further press information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719