A group of leading Italian lifestyle and travel writers flew into Cork earlier this week, to discover and experience at first-hand some of the best of what this part of Ireland has to offer potential Italian holidaymakers. Their visit was organised by Tourism Ireland in Italy, in conjunction with Fáilte Ireland and Aer Lingus.
The first stop on the journalists’ visit here was a guided walking tour of Cork city which included a stop at the English Market. They also spent time exploring Kinsale and visited Charles Fort before continuing to West Cork where they enjoyed a walk on Sheep’s Head and a boat trip to Garinish Island.
Encouraging visitors to spend time in the various regions of Ireland is a key priority for Tourism Ireland. The organisation works closely with both sea and air carriers, to capitalise on the direct access links from mainland Europe to the regions in Ireland, such as the Aer Lingus flight from Rome to Cork.
Niamh Kinsella, Tourism Ireland Italy, said: “We are delighted to welcome this group of journalists to Cork. Fact-finding visits like this are extremely important, to help us get positive exposure for Cork through the media in Italy. The articles these influential journalists will write will be read by thousands of potential Italian holidaymakers.
“In a difficult year for tourism, the visit of these journalists is an excellent opportunity to showcase our wonderful hospitality and the many things to see and do in this part of Ireland. Tourism Ireland in Italy has an extensive promotional programme in place for 2009, highlighting Cork and the island of Ireland as a fantastic holiday destination. It is absolutely essential that we convey the message that there has never been a better time for Italians to visit the island of Ireland.”
In Cork’s English Market, Paul O’Connell from O’Connell Fish Merchants shows a selection of fish to Italian journalists with Fabiana Marraccini, Tourism Ireland Italy (fourth from right).
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027