Pictured at the recent Tourism Ireland Cultural Awareness Day are Adrian McLaughlin, Merchant Hotel with Niall Gibbons, Chief Executive of Tourism Ireland.
The Cultural Awareness Day was organised by Tourism Ireland for tourism enterprises interested in growing business from New and Developing Markets such as India, China, Japan and the Middle East. Attendees heard a series of presentations by industry experts designed to inform and educate them about the differing demands and expectations of these markets of the future. Practical advice about the ‘dos and don’ts’ to reduce cross-cultural misunderstanding was provided, as well as tips to encourage positive cross-cultural working relationships in order to promote effectively and ultimately to grow business from these markets.
Commenting on the long-term potential and importance of New & Developing markets, Niall Gibbons, Chief Executive of Tourism Ireland, said: “Tourism Ireland believes that the Asian outbound travel market is set for significant growth in the coming years. In particular, India and China offer significant business potential for tourism enterprises on the island of Ireland. According to the United Nations World Tourism Organisation (UNWTO), the Asia-Pacific region will be one of the fastest-growing outbound regions, expanding by +6.5% on average over the next 15 years. Visitors from these markets stay twice as long as the average holidaymaker, are more likely to travel throughout the island and make a significant economic contribution to numerous tourism sectors.”
Clair Balmer, Tourism Ireland t: 028 7035 9260 / 07766 527719