A Taste of Sligo at Good Food Show in Birmingham

30 Nov 2009

A new and innovative cookery book, written by Dr Prannie Rhatigan who hails from Sligo, was launched over the weekend on the Tourism Ireland stand at the BBC Good Food Show in Birmingham.  The book, entitled Irish Seaweed Kitchen, is a guide to healthy cooking using seaweeds. 

‘Great Value Eating’ on the island of Ireland is the focus of a major publicity campaign by Tourism Ireland in GB right now and a ‘Value Eats’ booklet containing approximately 100 offers for food and accommodation has recently been launched.  As the island of Ireland is becoming increasingly known for the quality of its food, restaurant value is also being reflected in Tourism Ireland’s wider “value” advertising and marketing activity. 

Speaking at the BBC Good Food Show in Birmingham, Lawrence Bate, Head of Tourism Ireland in Great Britain, said: “Food is a vital component of the tourism experience and increasingly the island of Ireland is becoming known for the high quality of its cuisine; there is no doubt that modern Irish cuisine compares with the best in the world.  Consumer shows such as ‘Good Food’ in Birmingham help us to spread the word about Ireland as a premier holiday destination with an outstanding food product, by ensuring that potential holidaymakers get to experience at first-hand the passion of local producers and chefs for sourcing, using and promoting Irish produce.

“In a difficult year for outbound tourism from GB, this is an excellent opportunity to showcase the superb tourism and food product on offer around the island of Ireland.  Britain is our largest and most important market and we in Tourism Ireland are pulling out all the stops this year, to win business and to keep Roscommon and the island of Ireland ‘top of mind’ with the British consumer.”
Prannie Rhatigan is a medical doctor who has been harvesting and cooking with seaweed and gardening organically since childhood.  Born and raised in Sligo, she has a lifelong interest in the connections between food and health.  As well as lots of delicious recipes, the cookery book contains over 100 photographs and drawings which provide a glimpse of the unique and beautiful landscape of the west and north-west of Ireland.  Well-known chefs like Richard Corrigan and Noel McMeel have contributed their own favourite recipes using seaweed.

                                                                                                              Lawrence Bate, Tourism Ireland GB pictured with Dr Prannie Rhatigan, at the launch of her new cookery book, Irish Seaweed Kitchen, at the BBC Good Food Show in Birmingham.


Further information:
Sinéad Grace, Tourism Ireland 

t:  01 476 3493/ 087 685 9027      e: sgrace@tourismireland.com


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