Tourism Ireland in Spain is using this week’s high profile visit of Real Madrid to highlight the island of Ireland as a fantastic holiday destination. The famous team is in Ireland this week for a pre-season training session and the highlight of their stay will be a ‘friendly’ against Shamrock Rovers in Dublin. With huge exposure through the media in Spain, and elsewhere around Europe, the team’s visit provides Tourism Ireland with a unique opportunity to highlight the island of Ireland as a wonderful holiday destination, as well as a top location for sporting events.
Promotional activity to spread the good news about Ireland includes a press briefing by Tourism Ireland for the visiting journalists when they arrive here. More than 50 top media contacts – including journalists from the six main TV stations in Spain, the top three radio stations and all the leading newspapers – will attend the briefing where they will learn more about Ireland and will be encouraged to soak up some of the atmosphere and explore some of our many tourist attractions during their time in Ireland.
Signage, at the training ground and on the pitch during the match against Shamrock Rovers, will carry Tourism Ireland’s web address – targeting millions of potential Spanish holidaymakers watching on TV. Tourism Ireland’s online promotion this week includes an eNewsletter to over 500,000 contacts across Spain. ‘New’ media, including social networking websites Facebook and Twitter, is also being used. A competition, offering one lucky winner the chance to win a trip to Ireland, will encourage people to visit Tourism Ireland’s website, www.discoverireland.com – to find out more about holidaying in Ireland.
Barbara Wood, Tourism Ireland in Spain, said: “We are delighted that the Real Madrid team has chosen Ireland for its pre-season training. It is certainly a great coup for Ireland that one of the biggest clubs in the world is coming here. We have put a busy promotional programme in place, to capitalise on the wonderful exposure offered by this visit and match.
“Spain is an important market for tourism to the island of Ireland, last year delivering 262,000 visitors and the visit of Real Madrid is a great ‘hook’ to deliver the message that there has never been a better time for Spaniards to visit the island of Ireland. And of course, in a difficult and extremely competitive year for tourism, anything that gives us ‘stand out’ is extremely welcome”.
Online promotion in Spain, using the visit of Real Madrid as a ‘hook’ to promote the island of Ireland
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027 email: firstname.lastname@example.org