Images of Belfast were broadcast recently to over 4 million viewers across The Netherlands, after one of the country’s most popular reality TV programmes, Boer zoekt Vrouw (meaning The Farmer Wants A Wife), used the city as its film location. Organised by Tourism Ireland in The Netherlands in conjunction with Belfast Visitor & Convention Bureau, the TV crew spent three days shooting footage around the city – which included the Titanic Quarter, the Belfast Wheel, some of our historical pubs, a Black Taxi tour of the city as well as the Merchant and Ten Square hotels.
The result was a 50-minute programme, broadcast on national TV station KRO1. Boer Zoekt Vrouw is a very popular TV dating show, with total viewership figures of over 4 million and 220,000 viewers via the internet.
John Walsh, Tourism Ireland’s Manager in The Netherlands, said: “This was a fun and different way to showcase Belfast, its unique heritage, many attractions and cheerful and friendly character, to a huge audience of potential Dutch holidaymakers.
“The Netherlands is an important market for tourism and last year we welcomed 22,000 Dutch visitors to Northern Ireland. We have a comprehensive promotional programme in the pipeline for 2010, with significant emphasis on value for money offers, to drive home to Dutch consumers our message about the superb range of offers available in Belfast and across Northern Ireland.”
Pictured filming outside Long’s Fish & Chips Shop are (l-r) Neeltje de Groot, ‘Wife to be’; Wietse Spyksma, ‘Farmer’; with Martijn de Vre, cameraman and Maarten de Vries, soundman.
Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719