3 Million Americans To See Causeway Coast on Top TV Show

30 Apr 2009

A film crew from one of the top TV shows in the US enjoyed good weather while filming this week at the Giant’s Causeway.  The ‘Good Morning America’ weekend travel show will feature a travel segment on places of outstanding natural beauty to visit on the island of Ireland, in late May.  In addition to the Giant’s Causeway, the crew also filmed the Carrick-a-Rede Rope Bridge and Dunluce Castle, as well as the Cliffs of Moher in Co Clare.

The expected audience reach of the programme is over three million, with many more viewers on the ABC website.  This visit was organised by Tourism Ireland, with the assistance of Northern Ireland Tourist Board.

Joe Byrne, Tourism Ireland North America, said: “This is a wonderful opportunity for us to showcase the Causeway Coast in the US.  The publicity value of a programme like ‘Good Morning America’ is incalculable.  It is an extremely popular show and the wonderful scenery of the Causeway Coast will be seen by millions of potential holidaymakers.

“Tourism Ireland has an extensive promotional programme in place for 2009, highlighting Co Antrim, Northern Ireland and the island of Ireland as a fantastic holiday destination.  It is absolutely essential that we convey the message that there has never been a better time for Americans to visit Northern Ireland.”

                                                                                                                                                         Filming for Good Morning America at the Giant’s Causeway are Michael Millberger, Producer ABC News and John Goheen, Cameraman.


Further information:
Clair Balmer/Elaine Moore, Tourism Ireland
Tel:   028 7035 9260 / 07766 527719
Email:  cpr@tourismireland.com



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