200 Million Chinese to see Cork on TV Travel Channel

28 Sep 2009

Images of Co Cork will be broadcast to an audience of approximately 200 million across China next month, after one of the country’s cable TV networks, The Travel Channel, filmed on location here last week. 

Organised by Tourism Ireland in conjunction with Fáilte Ireland, the TV crew captured footage at the Jameson Experience in Midleton, at Cobh, the 17th century Charles Fort in Kinsale and at Blarney Castle.  The Travel Channel is a cable TV network in China, featuring travel-related documentaries and shows from around the world with an incredible audience of approximately 200 million viewers.

Susan Li, Tourism Ireland China, said: “We are absolutely delighted that the Travel Channel has chosen to film in Co Cork.  This is a tremendous opportunity to highlight and showcase some of the very best of this part of the island of Ireland to a massive Chinese audience.  The footage shot by the TV crew will be seen by millions of potential holidaymakers throughout China.

“The Chinese market offers exciting possibilities for tourism to Ireland in the medium- to long-term.  The World Tourism Organisation (UNWTO) has forecast that the Asia-Pacific region will be one of the fastest-growing regions for outbound travel in the next ten years.  Growth in travel from long-haul markets such as China will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.” 

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
e: sgrace@tourismireland.com 

 

 

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