1M+ GERMANS TO SEE NORTHERN IRELAND IN TV DOCUMENTARY

15 Dec 2009

Images of Belfast and Whitehead will be seen by over one million TV viewers across Germany next summer after film-makers from SWR3, Germany’s largest TV station, were here last week creating a documentary on steam trains and their connection with Northern Ireland. 

Organised by Tourism Ireland in Germany in conjunction with the Northern Ireland Tourist Board, the programme will feature special trains from around the world.  The TV crew filmed the Whitehead Steam Preservation Society at work and discovered more about the role of steam trains and their connections over the years with various towns and villages throughout Northern Ireland.  Footage will also feature iconic sights around Belfast, such as the historic Crown Liquor Saloon and the recently refurbished City Hall.

Tina Kauges, Tourism Ireland’s Manager Central Europe, said: “We are delighted that SWR3 has included Belfast and Whitehead in its locations.  This is a very popular programme and will have a huge viewership of 1 to 1.5 million people.

“The German market is a very important market for Northern Ireland with a direct flight between Munich and Belfast.  Last year we welcomed 40,000 German visitors to Northern Ireland.  In 2010, Tourism Ireland will place increased emphasis on the German market; we will roll out TV advertising in Germany for the first time and will significantly expand our publicity programme there.  We will also increase our engagement with the German travel agent sector, which continues to be the primary booking channel for German holidaymakers.”

                                                                                                                            Pictured filming in Whitehead are Peter Wachs, Tourism Ireland; Roland Steinhauer, sound; Francis Richards, train driver; and Michael Mattig-Gerlach, cameraman.

ENDS

Further information:
Elaine Moore / Clair Balmer, Tourism Ireland  
Tel:  028 7035 9260 Mobile: 077 6652 7719
Email:   colerainepr@tourismireland.com

 

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