10M Germans to see Galway on TV Travel Show

19 Oct 2009

Images of iconic locations around Connemara and Co Galway will be broadcast to an audience of 10 million Germans next spring.  A crew from ARD, the national TV network in Germany, was here last week filming a German father and son enjoying a holiday in Connemara and Galway city. 

Organised by Tourism Ireland in Frankfurt in conjunction with Fáilte Ireland, the visit of the TV crew will result in a 30-minute feature which will air in spring 2010 on ARD programmes, with viewership figures of approximately 10 million.  The programme will focus on the variety of outdoor activities on offer in Connemara as well as the spectacular and dramatic landscape in this part of Ireland. 

Kristina Gauges, Tourism Ireland Germany, said: “We are really pleased that ARD has chosen to film in Connemara and Galway.  The footage captured by the TV crew last week will be seen by millions of potential holidaymakers throughout Germany – so it is a tremendous opportunity to highlight some of the very best of what this part of Ireland has to offer.

“Germany is an important market for tourism to the island of Ireland, last year delivering 470,000 visitors.  We have a strong and comprehensive promotional campaign under way right now in Germany, with particular emphasis on value for money offers as well as the many activities and things to see and do in Galway and around the island of Ireland.”

TV and film are recognised as strong influencers on prospective holidaymakers and Tourism Ireland works closely with TV and production companies to facilitate the making of travel programmes and films in Ireland.  

                                                                                                                           TV crew from German national TV network ARD filming at Errislannan Riding Centre, near Clifden Co Galway.


Further information:
Sinéad Grace, Tourism Ireland
Tel:  028 7035 9260 Mobile: 077 6652 7719
Email:   colerainepr@tourismireland.com




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