10 million Indians to see Kerry on TV Travel Programme

02 Nov 2009

Images of iconic locations around Killarney and the south-west will be broadcast to an audience of approximately 10 million people across India in early November, as one of the country’s most popular entertainment TV channels, Zoom TV, filmed on location here last week.
The visit of the TV crew was organised by Tourism Ireland in India, with arrangements locally co-ordinated by Fáilte Ireland.  The TV crew captured footage for two 30-minute episodes dedicated to Ireland at Killarney Golf Club, Killarney National Park, as well as at Moll’s Gap and in Kenmare.  Zoom TV is one of the top entertainment TV channels in India and is part of The Times Group, one of India’s largest media conglomerates.
Beena Menon, Tourism Ireland India, said: “We are delighted that Zoom TV has chosen to film this travel programme in Killarney and the south-west.  The publicity value of a programme like this is incalculable; Zoom TV is watched regularly by about 10 million viewers in India, so this is an excellent way of highlighting the wonderful tourism product in the south-west to a massive audience of potential holidaymakers.
“The Indian market offers exciting possibilities for tourism to the island of Ireland in the medium- to long-term.  The United Nations World Tourism Organisation (UNWTO) has forecast that the Asia-Pacific region will be one of the fastest-growing regions for outbound travel in the next ten years.  Growth in travel from long-haul markets such as India will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.”

David Keating, Club Professional at Killarney Golf Club, pictured with the Zoom TV crew from India. 
Further information:
Sinéad Grace, Tourism Ireland  
Tel: 01-476 3493/ 087-685 9027  Email:  sgrace@tourismireland.com


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